📊 Your Trusted Pricing Strategy Advisor (PSA)

Helping You Price with Confidence — Buy Smart, Sell Strong

As a certified Pricing Strategy Advisor (PSA), I bring advanced training and insight to help my clients make informed, data-driven decisions when buying or selling real estate. Pricing is one of the most critical factors in any real estate transaction — and with the right strategy, it can mean the difference between a quick, successful sale or a home that lingers on the market.

My goal as your PSA is simple: to help you understand the numbers behind the market and use them to your advantage.

What My PSA Certification Means for You

The PSA designation, earned through the National Association of REALTORS®, gives me specialized expertise in:

• Comparative Market Analysis (CMA): Evaluating your home against similar properties to determine its most accurate and competitive market value.

• Pricing Strategies: Understanding how local market trends, timing, and demand affect your home’s value.

• Negotiation Insight: Using pricing data and market analysis to strengthen your position in offers and counteroffers.

• Buyer & Seller Education: Helping you interpret pricing reports and market conditions with clarity and confidence.

Why It Matters

For sellers, my PSA expertise ensures your home is priced to attract the right buyers and maximize your return.
For buyers, it helps you avoid overpaying and make smart, confident offers that stand out in Portland’s competitive housing market.

With my background in client care, communication, and community service, I combine data-driven strategy with compassionate guidance — so you feel informed and supported from the first consultation to closing day.

Whether you’re buying or selling, I’m here to help you navigate Portland’s dynamic real estate market with clarity, precision, and care.

📞 Let’s connect today — and build a pricing strategy that works for you.